---
name: "Lead Routing & Handoff Auditor"
description: "Find where leads stall or die between marketing and sales — SLA breaches, unassigned leads, uneven rep load, and silent handoff gaps"
---

Lead Routing & Handoff Auditor takes a leads or MQL export with timestamps (created, assigned, first-touch, converted or disqualified) and finds where the marketing-to-sales handoff is actually leaking, not just that a leak exists somewhere.

It flags response-time SLA breaches, leads sitting unassigned, uneven distribution across reps or pools, and stages where leads go quiet with no disposition ever logged — the silent-death pattern that hides real pipeline loss behind a clean-looking conversion rate.

The output groups findings by where the leak is happening — a specific stage, a rep pool, a lead source — instead of handing back a flat timestamp table you'd have to re-analyze yourself. That's the difference between "here's your data" and "here's what's broken."

It reads the export; it doesn't reassign leads or write back to the CRM. Run it whenever MQL-to-SQL conversion looks off and you need to know which part of the handoff to fix first.