Inciting Events
A third-party skill by Jason Cohen from A Smart Bear. It is step 5 of the Find Your Carol workshop (a six-step method for defining your ideal customer). It works through your keystones one at a time, using real stories from customer interviews when you have them and brainstorm prompts when you don't. It writes INCITING-EVENTS.md. It reads your keystones file, so run asb-carol-keystones first. Interview findings help but are optional.
This skill hasn't been reviewed yet.
What it does
Find the trigger moments that push a good-fit customer from maybe someday to buying today.
How to use this
Once it is installed, this skill picks itself up. You do not need to name it.
- Created by
- Jason Cohen, A Smart Bear
- Category
- Marketing
- Source
- View source
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This skill is from a third party and hasn't been reviewed yet.
Copy this prompt into your AI tool to install this skill
Install the "Inciting Events" skill from https://raw.githubusercontent.com/asmartbear/asb-skills/4fc9c1ca1356d162d53798f86f86e2e259185224/.claude/skills/asb-carol-inciting-events/SKILL.md. Read the SKILL.md there and follow it as a skill.- Download the zip file.
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Inciting Events
A third-party skill by Jason Cohen from A Smart Bear. It is step 5 of the Find Your Carol workshop (a six-step method for defining your ideal customer). It works through your keystones one at a time, using real stories from customer interviews when you have them and brainstorm prompts when you don't. It writes INCITING-EVENTS.md. It reads your keystones file, so run asb-carol-keystones first. Interview findings help but are optional.
Third-party, by Jason Cohen, A Smart Bear
October 18, 2026
Install through the asb-skills plugin
This skill ships inside Jason Cohen's asb-skills plugin. Install the plugin to get this skill along with the other twenty.
- 1
Add the marketplace
/plugin marketplace add asmartbear/asb-skills - 2
Install the plugin
/plugin install asb-skills@asb-skills - 3
Or save just this skill
Download the SKILL.md file and place it in a folder named asb-carol-inciting-events inside your .claude/skills directory.
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What this skill does
This is an overview of the skill from the site, not the skill's real instructions. The full SKILL.md Claude reads when this skill is active lives on GitHub at the source below.
Jason Cohen from A Smart Bear wrote this skill. We list it here so you can see what it does. This skill was written and reviewed by Jason Cohen. Read his own page for it at skills.asmartbear.com/skills/asb-carol-inciting-events. It reads your keystones file, so run asb-carol-keystones first. Interview findings help but are optional.
This skill is one of twenty-one in the Skills from A Smart Bear plugin, which you can install in one step.
View full SKILL.md on GitHub