Willingness to Pay
A third-party skill by Jason Cohen from A Smart Bear. It is step 2 of the Set Your Price workshop (a three-step method for charging more, for the right reasons). It maps what is true today across love, utility, and coercion as reasons to pay, then asks you to choose the ones to own. It writes WILLINGNESS-TO-PAY.md. It works best after asb-more-or-less, and it assumes you know who your best customer is.
This skill hasn't been reviewed yet.
What it does
Work out why your customers pay and choose the kind of buyer worth keeping, without setting a price number.
How to use this
Once it is installed, this skill picks itself up. You do not need to name it.
- Created by
- Jason Cohen, A Smart Bear
- Category
- Marketing
- Source
- View source
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Add this skill
This skill is from a third party and hasn't been reviewed yet.
Copy this prompt into your AI tool to install this skill
Install the "Willingness to Pay" skill from https://raw.githubusercontent.com/asmartbear/asb-skills/4fc9c1ca1356d162d53798f86f86e2e259185224/.claude/skills/asb-willingness-to-pay/SKILL.md. Read the SKILL.md there and follow it as a skill.- Download the zip file.
- Upload the zip into your AI tool.
Not sure which? See the install guide.
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Willingness to Pay
A third-party skill by Jason Cohen from A Smart Bear. It is step 2 of the Set Your Price workshop (a three-step method for charging more, for the right reasons). It maps what is true today across love, utility, and coercion as reasons to pay, then asks you to choose the ones to own. It writes WILLINGNESS-TO-PAY.md. It works best after asb-more-or-less, and it assumes you know who your best customer is.
Third-party, by Jason Cohen, A Smart Bear
October 18, 2026
Install through the asb-skills plugin
This skill ships inside Jason Cohen's asb-skills plugin. Install the plugin to get this skill along with the other twenty.
- 1
Add the marketplace
/plugin marketplace add asmartbear/asb-skills - 2
Install the plugin
/plugin install asb-skills@asb-skills - 3
Or save just this skill
Download the SKILL.md file and place it in a folder named asb-willingness-to-pay inside your .claude/skills directory.
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What this skill does
This is an overview of the skill from the site, not the skill's real instructions. The full SKILL.md Claude reads when this skill is active lives on GitHub at the source below.
Jason Cohen from A Smart Bear wrote this skill. We list it here so you can see what it does. This skill was written and reviewed by Jason Cohen. Read his own page for it at skills.asmartbear.com/skills/asb-willingness-to-pay. It works best after asb-more-or-less, and it assumes you know who your best customer is.
This skill is one of twenty-one in the Skills from A Smart Bear plugin, which you can install in one step.
View full SKILL.md on GitHub