Marketing Psychology
Applies behavioral psychology to marketing: leveraging cognitive biases ethically, designing choice architectures, crafting persuasive messaging using established frameworks, and understanding the psychology behind buying decisions. Covers scarcity, social proof, anchoring, loss aversion, and more.
Simple install — no setup required
Download the skill file below
Add it to Claude — pick your platform:
Claude desktop app
- Open the Claude desktop app
- Go to Code, then Customize
- Click Create a new skill
- Upload the skill file you downloaded
claude.ai (web)
- Go to Customize, then Skills
- Click +, then Create a new skill
- Upload the skill file you downloaded
Say a trigger phrase to activate it
What Claude does with this skill
The following is the exact SKILL.md content Claude reads when this skill is
active. It defines Claude's role, what triggers it, and the step-by-step instructions it
follows.
The full SKILL.md for this third-party skill lives on GitHub at the
pinned commit. Open it to read the exact instructions
Claude will follow.